About Us

Your Dreams Are Our Dreams

Our mission at Lifetime Optimization is to free individuals from limiting behaviors and emotions in order lead fulfilling lives and achieve their dreams. We empower individuals to build healthy patterns at the brain level, through brain-based *education *practical, user-friendly strategies, and *Brainwave OptimizationTM Neurofeedback.

Lifetime Optimization is proud to be a Dream Seeker’s Workplace, supporting its employees to achieve their dreams.

Why Lifetime Optimization?

Brad Pendergraft had a vision to pull together the most effective resources and treatments in the mental health field and put them under one roof. Brad had many modalities to draw from as a: Licensed Clinical Social Worker, a Certified Master Practitioner of Neurolinguistic Programming and Clinical Hypnotherapy and a trained as a Life Coach and an Executive Coach.

In early 2011, Brad found the last piece to this picture in the form of the cutting-edge neurofeedback, Brainwave Optimization. Brad experienced powerful results from undergoing Brainwave Optimization treatments himself, and simultaneously was witness to the life-changing results experienced by his son. Shortly following, Brad added Certified Brainwave Technologist to his long list of credentials, and in the spring of 2011, Lifetime Optimization was born.

Lifetime Optimization is a Brain Health Clinic in Portland, OR that offers a comprehensive set of brain-based services to help you achieve your goals and dreams. We offer workshops, group classes, Brain Coaching, and Brainwave Optimization neurofeedback. Why choose Lifetime Optimization and our brain-based programs? Simply put, because it works!

Meet the Team

Brad Pendergraft, LCSW, the Founder and Clinic Director of Lifetime Optimization Inc., is a Licensed Clinical Social Worker with 20 years experience with trauma and crisis services. He has spent his career seeking more effective strategies and approaches to facilitate change for clients in crisis, and this search has led to the combination of Brainwave OptimizationTM,, and the Neuro Optimization Therapy and Coaching Model. Brad is certified by the International Critical Incident Stress Foundation and worked with NYPD officers after 9/11 who were suffering from Post Traumatic Stress Disorder. He is a sought after speaker on topics including Suicide Assessment and Intervention, Solution Focused Counseling, Telephone Counseling, Clinical Supervision, and Ethics. He has published research and has presented at a variety of conferences, including the American Association of Suicidology, Behavioral Healthcare Tomorrow, Employee Assistance Professionals Association, Employee Assistance of North America, and others. Brad has worked closely with the Portland Police Bureau and other law enforcement agencies, providing services after deadly force incidents. He has trained and supervised hundreds of mental health professionals providing clinical services to clients presenting with depression, suicidal and homicidal thoughts, anxiety, sleep disorders, substance abuse, gambling addiction, PTSD, and many other situations. He is a Licensed Clinical Social Worker, a Certified Master Practitioner of Neurolinguistic Programming and Clinical Hypnotherapy, a Certified Brain Technologist, and is trained as a Life Coach and an Executive Coach.

Jake Pendergraft (Master Level I Certified Brainwave Technologist) grew up in Portland as a competitive swimmer and baseball player, and went on to pitch for Concordia University’s baseball team. The first of our team to go through Brainwave Optimization, Jake’s powerful experience with the technology acted as a major catalyst toward the creation and development of LTO. Jake’s passion for self improvement has led him to the works of Tony Robbins, who has since become a major role model. Ask Jake about walking across hot coals at a Tony Robbins seminar! Through these experiences, Jake’s passion has expanded to helping others improve and empower themselves to achieve their dreams.

Danielle Ross (Dream Optimization Coach, Brainwave Technologist) is a Portland native who is also a Wilson High School Valedictorian (2002), Whitman College graduate (2006), and a Baraka Institute Certified Professional Coach (2011), having completed the ICF-accredited 140-hour coach-training program. In addition to these pursuits, Danielle is a longtime musician and actress, and is committed to transforming the lives of others, both as a Professional Life Coach, and as a singer-songwriter and performer. As a Dream Seeker, herself, Danielle is proud to be the head of the LTO Dream Optimization program, facilitating the achievement of her clients’ dreams.